崇尚

崇尚	chóng shàng	to hold up (as an model) / to hold in esteem / to revere / to advocate
崇	Chóng	surname Chong
崇	chóng	high / sublime / lofty / to esteem / to worship
尚	Shàng	surname Shang
尚	shàng	still / yet / to value / to esteem