招牌

招牌	zhāo pai	signboard / shop sign / reputation of a business
招	zhāo	to recruit / to provoke / to beckon / to incur / to infect / contagious / a move (chess) / a maneuver / device / trick / to confess
牌	pái	signboard; plaque; plate; tablet (CL:块) / brand; trademark (CL:个) / mahjong tile; domino; playing card (CL:张) / (bound form) fixed pattern for lyrics or set melody in classical poetry or music (used in 词牌 and 曲牌)