炒作

炒作	chǎo zuò	to hype / to promote (in the media)
炒	chǎo	to sauté; to stir-fry / to speculate (in real estate etc); to scalp / to hype up / to sack; to fire (sb)
作	zuō	(bound form) worker / (bound form) workshop / (slang) troublesome; high-maintenance (person)
作	zuò	to do; to engage in / to write; to compose / to pretend; to feign / to regard as; to consider to be / to be; to act the part of / to feel (itchy, nauseous etc) / writings; works