| 直营店 |
zhí yíng diàn |
company-owned store; store directly operated by the parent company (as opposed to one run by a franchisee, agent or distributor) |
| 直 |
Zhí |
surname Zhi / Zhi (c. 2000 BC), fifth of the legendary Flame Emperors 炎帝 descended from Shennong 神农 Farmer God |
| 直 |
zhí |
straight / to straighten / fair and reasonable / frank / straightforward / (indicates continuing motion or action) / vertical / vertical downward stroke in Chinese characters |
| 营 |
yíng |
camp / barracks / battalion / to build / to operate / to manage / to strive for |
| 店 |
diàn |
inn; old-style hotel (CL:家) / (bound form) shop; store |