诉求

诉求	sù qiú	to demand; to call for; to petition / demand; wish; request / to promote one's brand; to appeal to (consumers) / (marketing) message; pitch
诉	sù	variant of 诉
诉	sù	to complain / to sue / to tell
求	qiú	to seek / to look for / to request / to demand / to beseech