铺梗

铺梗	pū gěng	(Tw) to set the scene; to lay the groundwork; to pique the interest of one's audience
铺	pù	variant of 铺 / store
铺	pū	to spread / to display / to set up / (old) holder for door-knocker
铺	pù	plank bed / place to sleep / shop / store / (old) relay station
梗	gěng	branch / stem / stalk / CL:根 / to block / to hinder / (neologism that evolved from 哏, initially in Taiwan, during the first decade of the 21st century) memorable creative idea (joke, catchphrase, meme, neologism, witty remark etc) / prominent feature of a creative work (punchline of a joke, trope in a drama, special ingredient in a dish, riff in a pop song etc)